Keyword Research

 

Keyword Research


What is Keyword Research ?

Keyword research is a practice of search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to queries that are asked by users in search engines. Read more


Keywords can be classified into 2 categories : 

Short 

Long


Short Tail Keywords are those that usually have 1 to 3 words for eg. pizza, credit card, etc. These keywords are highly competitive with a lot of sites ranking for it and have very high search volume. They may not always lead to bringing a lot of traffic to your page.


Long Tail Keywords are those that may contain more than 3 words to short sentences for eg, how to make coffee, what is a good movie to watch, etc. They have low search volume and low competition and may lead to bringing a good amount of traffic onto your page.


Search Intent is an important concept to understand when talking about keyword research. This is what the user is hoping to find when entering a query into the search engine for eg. when you search for “barbers near me” you are expecting the search engine to show what barbers are nearby your location. Understanding this helps you put content that is relevant to the user and enables your page to rank higher in SERP’s.

Comments

Post a Comment

Popular posts from this blog

Types of Digital Marketing Channels

Image
Types of Digital Marketing Channels SEO:  Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.   Click to Read More SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.   Click to Read More Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.   Click to Read More Affiliate Marketing: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affili...
Read more